Editing the Commercial

Due to technical difficulties with the computer, I was not able to edit the film. However, I did get to place the film into the google drive. First, I tried to login to the computer, but I forgot that I logged in on my partner's username and password, meaning the footage was on her account. Funny thing is, I had to take a journey all the way down to Internal Suspension because that's where she was. It was kind of funny because when I walked in, it was really quiet in there. Like you could hear a penny drop. I walked up to her and had to whisper to her, asking what her username and password is. We kept laughing because everyone was looking trying to see what was going on. Seriously though, I could not hear her, no matter how quiet the room was. I eventually got her information, and walked back to class.

When I got in class, it was 10:00 and we had to be done by the end of class, which is 10:50. I had to hurry and get to the computer so I could start. The computer was going very slowly. Another probable reason why we did not get to edit. Finally, I logged in to the computer and immediately got to see our footage. I may or may not have wasted time looking at the way I looked during filming time. We should just leave out the fact that I clicked back and forth to see which shot was better. Moving on, I signed on to my Google Drive account. That took up another torturous minute because I had to confirm on my phone that it was me signing in. After I got past the computer trying to make sure I wasn't a fraud, I was able to import the footage from the computer to my drive. I thought I was done, but then my partner had to put it on her drive to make sure we had it. Three hours later, Im exaggerating obviously, the footage was now uploaded to her drive.

It was now 10:30, and I still hadn't got a chance to even start on my blog. It took about 3 minutes for me to figure out where I'm supposed to go to find the blog. After that was done, I typed as fast as I can. I might have gotten off task a few times, but it was okay. While I'm typing, Im trying to figure out stuff to say. I mean seriously, how can I type 30 words about how I didn't edit? Eventually I just start to think of things off the top of my head. I guess I stressed for nothing because the teacher gave extra time, til midnight. Six hours later, here I am finishing the blog. Thank God she gave us more time.

Filming the Commercial

In the film process, I filmed the very first scene of the commercial . The very first scene was two of my people out of my group. I had to tilt the camera from left and right, cause we planned for a pan movement to be done. I also had to make sure that I was going slow but quick so I can catch all of the facial expressions and dialogue. In scene 1, the jogger shows up and buys a sandwich, bagel, and a coffee. In scene number 2, I pretend to be a mean businesswoman. I manage to maintain a mean attitude until I get my food. The next scene shows me, the businesswoman, on her way to get her order. The businesswoman finally gets to the Dunkin Donuts, only to realize that the employee gave someone else her food. She was furious.

In the next scene, the businesswoman, me, is screaming at the employee telling her to re-make her food right now. The officer decides to re make it to make her happy. As I am already late for work, the employee finishes with my order, and tells me I don't have to pay. I walked off happy and content, and the commercial ends. To conclude, I got to record some of the film and I got to play in it also. Getting to film was a new experience for me as I never really used a camera. I had to make sure that we had the perfect shot of that scene, before we moved on. It was also fun to act as someone else for the commercial. Also, during this process, I got to set up the next scene, whether it was to move things out of the camera way, or to just make the scene look better. I was the one who made sure that our scenes were good before we moved on.

Having being a part of the filming process overall was a nice experience. It felt good to go over the scenes and make sure we did them correctly, lines and all. I also shot by hand instead of using the tripod, so besides the pan movement in the first shot, I had to be really still. It was a challenge as it is easy to move during that position. During the process, I got to show my acting skills and act as the character that I am supposed to be. I made sure that my voice was clear and attitude filled. I also had on my business clothes like a real businesswoman. I made sure that my group partners wore their ideal outfit for the commercial too. Jessica, the jogger, wore a shirt and gym pants with sneakers, and Micahia, the worker, wore a plain shirg with jeans, with a visor and a name tag. I also got to make sure all of use the proper character for our scenes.

Storyboard

List:

• Box 1: A jogger walks up and orders an iced coffee, a bagel, and breakfast sandwich. 

Shots: Wide

Movement: Pan

• Box 2: Business woman calls worked to remind her of her order 5 minutes earlier. 

Shots: Medium Close Up

Editing: Split Screen

• Box 3: Business woman is ready to pick up her order, only to find out that the worker gave it away.

Shots: Over the shoulder

Angle: Dutch 

• Box 4: The worker is confronted and agrees to make the food again, quickly.

Shots: Two shot

Angle: High 

• Box 5: Business woman is now happy and satisfied with her order. America runs on Dunkin.

Shots: Close up

Editing Lesson Blog

Today, I learned how to check out a camera. A form is supposed to be filled out, you get in line, get a camera, and fill out the item number. The item number is the number of the camera, SD Card, and tripod. All cameras must come back the next day. When you are finished you return the form, and return the camera. Each time you need a camera, you repeat the process. In addition to the camera, you must ALWAYS have your student ID. If you do not have it, you can NOT film. Each student will also be given a filming pass. Lastly, you will have an SD Card. Sign your name on the sheet every time you use it. When done, put it back in the box.

Before you can film, you must know how to get the camera to work. To actually turn the camera on, you just open the flap. On the bottom, there are 2 holes: screw and blank space. The screw is put in the hole, and twisted until there is a click. You must tighten all parts so it will not fall. Put the camera on the tripod and start filming. Twisting the camera helps you create your shots, for example a tilt, pan, dutch. Any time you are moving tripod, you must pull the legs back in. Anyone can make a mistake and fall, then something breaks. Make sure that the camera is positioned the way you want it to be.

To edit, you must make a folder. Everything you do on Pinnacle Studios will be put in that folder. Your footage will be in your DCIM. If the footage is not in DCIM, you have to go to private, go to AVCHD, click on the next folder, and go to stream. The stream has everything you filmed. Next, you drag it to the folder, and eject the SD Card. You dump your footage, which is to take the footage from camera to computer, import the footage to pinnacle studios, click on the plus sign, go to the folder, and all the media will pop up. Every time you film, import ALL footage. When editing, the box area is raw footage, meaning untouched. The first track is where the title of the film will go, the second track is the film, and the third track is the sound. To play it, you can press play or the space bar. To zoom in and zoom out, you double click. To delete what you do not want, use razor blade. When you are completely done, export and make sure you save it.

Planning Blog for Dunkin Donuts Commercial

Planning: 

For this commercial, we are going to film products from Dunkin Donuts. Our products will be a bagel, a sandwich, and an iced coffee. In our scenes, we will be stationed at the table, and a jogger walks up and orders. Next we will have a scene where the business woman calls in
saying that she ordered 5 minutes ago, and will be arriving shortly. The next scene will be of the
business woman coming in demanding her food and the worker tells her she gave it away. Then
the business woman demands for the worker to remake her food and the worker obliged. The last shows the
business woman smiling with her order.

 Props: 

• A bagel
• A sandwich
• An iced coffee
• A table
• Money 

Costumes:

•  shirt and gym pants (Actor 1) 
•  business attire (Actor 2)
• visor, nametag, plain clothing (Actor 3)

Schedule:

•  Convection/Codes (10/7): This was an introduction to the product that we'd be filming and background info.
• Planning Blog (10/10): We planned out every aspect of this commercial. We discussed and came to a decision on the props, location and even came up with a backup plan. 
• Storyboard (10/14): This is where we create a short illustration of what we will be filming. 
• Filming Blog (10/21): We will film everything that was in our story board.
• Editing Blog (10/23): We will edit our commercial and get it ready for presentation. 

Location List: 

We will be filming outside on our senior patio at one of the tables with the umbrellas. The cart we'll be using will be on the side of the table, where the scene will gake place. Two people (our actors), one will be a jogger, while the other is a businesswoman, will come near the gym from the entrance of the patio via the side gate. We are standing at the table and seeing the jogger as she comes up(first scene), then we will film everything that is in our planning blog.

Backup Plan:

Same thing, different location. Building 8 by the corner where there will be no chance of rain ruining our commercial. 

Research Conventions and Codes

The company that I will be working on in this commercial is Dunkin Donuts. I will be advertising a bagel, a sandwich, and an iced coffee. In most Dunkin Donuts commercials, they use:

• Dialogue between two or more people about the product.
• Usually in a work place.
• Advertises more than one product.
• Seasonal products.

In the picture to the side, it shows one of the many commercials that show three products in the same commercial. Usually, Dunkin Donuts tries to spread the variety of their products, instead of trying to advertise one thing at a time. Advertising more than one products at a time gives the customer a choice on what they should buy or if they want to get more than one thing. Another thing about Dunkin Donuts is that sometimes they convert their products to match the time of the year. For example, in the picture it has a pumpkin spice flavored latte, iced coffee, donut, tea, and muffin. Seasonal products gives the company a hype, it makes people want to go out and get it before that particular season is over. Also, the seasonal products cause more business because the people know they just have to have it.

The locations that the Dunkin Donuts commercials advertise in are usually workplaces. Two or more people are talking or there is a meeting going on and they get off topic of what someone in the room has from Dunkin Donuts. The location is important because the setting may be in a workplace where people do work obviously, but the main focus is really trying to get that product out to the world. Also, for many people who have busy mornings and need something to put in their stomach before work, these commercials would make them want to stop buy to Dunkin Donuts. The dialogue also compels the people watching these commercials because it talks about how good the product is and the price of it. For example, they use deals on bagels and sandwiches, like 2 for 5, to appeal to the customer's attention.

Introductory

Hi, my name is Janell. I am a high school student in the eleventh grade. I take 4 AICE classes, 1 AP class, 1 Honors class, and 1 Elective. The 4 AICE classes are AICE Marine Science, AICE Sociology, AICE Media Studies, and AICE US History, the AP class is AP English Composition, the Honors class is Calculus Honors, and the Elective is First Aid.

I like to listen to music and stay in my own world. I also like to eat any type of food, as long as it is good. For fun, I dance around my bedroom. I don't really go out places, more of a stay at home person.

I do not like shrimp. I honestly find it very disgusting. I tend to shy away from big crowds most of the time, even my associates. I do not like liars, and I do not like for my potential to be lessened by someone.