Audiences and Institutions Practice Essay

Assess the importance of marketing in the media area you have studied.

The importance of marketing in the film area is because the movie must make money and thrive right? Producers must connect with other productions, sell products, and more if they want a successful movie. Producers can use marketing through synergy, cross promotion, and cross media convergence. However, just because you spend time marketing a film, does not mean it will work out.

Marketing must be done throughout the whole production of the movie. If you want the movie to be sold, it must get out through the people. One way a film can be marketed is by using synergy. Synergy is one of the most effective ways because companies are working together to make money. The more the film gets marketed, most likely the better chance it has. An example was Spiderman Homecoming. Spiderman partnered with the cereal brand Cinnamon Toast Crunch. A toy with Spiderman was on the box. This is effective because people are buying the cereal, which helps the Spiderman film make money. Younger kids may want to go see the movie as a reflection of the toy, thus the producers of Spiderman Homecoming are making money. Another way synergy was used was Frozen 2. The marketing was kept throughout the company. Disney made the movie, the ride at Epcott, and the music soundtrack is on Disney radio. Using companies under the same conglomerate is the effective way because it keeps the money in house.

In cross promotion, films can use other companies to market their product. Sometimes, in house production like synergy is not enough for film companies to sell their movie so they branch out to others that are not under the same conglomerate. For example, in Fantastic Beast, the production companies Hey Day Films and Warner Bros. used AT&T to promote their film. Posters and other merchandise were posted in the AT&T stores to get peoples attention. Another way cross promotion was used is in Jurassic World. The production companies got earlier Jurassic movies to air on Comcast network. This gives the people a run down and a preview of what is going to happen in Jurassic World. Once people see it, they’ll want to buy movie tickets to go see the movie. Cross promotion is very effective for both companies. Not only does the film company benefit, but also those who have promoted it.

Through cross media convergence, video games, music, and more are used to promote a film. This is somewhat like cross promotion, but it is different in its own way. Cross media convergence is another way to successful market a movie. For example, if an upcoming movie makes a video game, not only will people watch the movie, they will also buy the video game. That means money, views, ratings, and etcetera is coming from all directions. In the movie Guardians of the Galaxy Vol. 2, the film producers partnered up with Dairy Queen. Dairy Queen made an ice cream blizzard dedicated to the movie. This will catch the attention of the people and make them want to buy the ice cream and buy tickets to see the movie. Another way cross media convergence was used was The Lego Movie 2. A video game was made while in process of distributing the movie. This way, many people will buy the video games and movie tickets to see the actual movie. Cross media convergence is effective for marketing because it brings peoples attention to the film in many ways.

However, just because a film is marketed, does not mean its bound to be successful. It takes lots of money for a movie to be marketed. A film company could use cross promotion, cross media convergence, or anything else, but it just may not be enough for the film to be a success. An example is the movie Uglydolls. According to cartoonbrew.com, “STX Entertainment launched Uglydolls on wide 3,652 screens, netting 8.5 million.” Since it was marketed a whole lot and how it was released, those numbers are considered low. Most likely, the audience did not like the movie, nor did they see a purpose in it which was why it was so low. This shows that no matter how much a film company markets the film, it won’t always be successful.

To conclude, despite some films not being successful no matter how much it is marketed, marketing is very important in films. Many movies would not be advertised and sold as much if it wasn’t for marketing. The biggest purpose for marketing is to get the film out to the people and capture their attention so they can watch it. In the film world, synergy, cross promotion, and cross media convergence is a good way to do it.

24 Practice Extract Essay

The extract that I chose to write my essay on is 24. The theme of this extract is surrounded by espionage and terrorism. The talk of the president and bombs are mentioned throughout Jack and Nina’s talk. The theme is used to create suspense on who Nina is and why this bomb was set. It also creates suspense on what exactly does Nina know. It makes the audience wonder why the president’s signature was needed.

In the first few seconds of the extract, score is used. There is some suspenseful type of music that creates tension between Jack and Nina. This connects to the theme that I used because the mystery is about who Nina is and what does she know. It must be something vital. In the next few seconds, the zoom in camera movement was used. The camera zoomed in on an actual camera that was in the room. This sets the mood that Jack and Nina are being watched. It creates mystery because nobody knows why they are being watched. This zoom in shot connects to the theme I chose because it is obvious that Nina has done something wrong and Jack is trying to get information out of her. We do not know who Nina is, but we do know that she knows something since they are being monitored.

In the next part of the scene, diegetic sound is being heard from Jack’s footsteps. As he walks into the room, you can hear his feet patter against the floor. It creates suspense because he seems to be walking slowly, as if he wants to intimidate Nina. In the next part of the scene, a shot reverse shot is shown. In the scene, the camera transfers from point A, which would be Jack and Nina, to some people that are watching them on what looks like some type of television, back to Nina and Jack. This creates suspense as to why these two need to be watched. Who is Nina and why does she need to be watched and interrogated? This connects to the theme that I chose because we do not know who Nina is. It can be inferred that she knows something Jack doesn’t, but we don’t know yet.

In the next part of the scene, we see an eye line match. This eye line match shows Nina looking up at the clock and the camera shows the clock on the screen. The clock is ticking created the precedent on what is happening next. This eye line match ties into dialogue also because Nina says that she must get on a plane to go deactivate the bomb. This goes back to the clock and it shows that time is running out on the bomb. This connects to the theme that I chose because the talk of bombs usually means terrorism. Nina seems to be someone who knows a lot about this bomb, which means she may be in on it. She could be a spy which adds espionage to the meaning. In the next few seconds, more dialogue is shown. Nina is still talking about the person that knows how to deactivate the bomb. It connects to the theme that I chose because this shows that Nina is in on some type of terrorism, so she needs to be watched. Jack must get information on her because she obviously knows where the bomb is, and she most likely knows the person or group of people who activated the bomb.

Going to the next part of the scene, there is a reaction shot. In the scene, Jack flips the table over because Nina won’t tell him who it is that they are going to see, which is the person who knows about the bomb. This connects to the theme that I chose because it shows that Nina knows some information on this bomb, which means she could be a terrorist or knows who is. Dialogue was incorporated when Jack says that she will sell out anyone. This hints towards espionage. She may be a spy trying to get information on things. In the next few seconds, the film shows a close up. These close ups are the faces of Nina and Jack. It shows some type of dramatic tension because Jack is trying hard to get information out of Nina, but she won’t budge. This connects to the theme that I chose because this shows that Nina may be in on this terrorism because she is not telling Jack what he wants to know. We can infer that she could be working for some terrorist or spy group.

In the last paragraph, I will be talking about the mise en scene, or the genetic makeup of the extract. Location was used in this extract showing the interrogation room. An interrogation room is where people get questioned if they’ve done something. This creates suspense because it makes the audience wonder what is it that Nina did and why does Jack need information on it. It connects to the theme I chose because it creates a mystery on who Nina is. From the extract, we gathered that it has something to do with terrorism, as it mentions bombs and the president. Another part of mise en scene that the extract displays are the lighting. The lighting is very low and dim. This creates a mysterious and dark mood. It also creates tension between the two. This connects to the theme that I chose because Jack is trying to get information from Nina who seems to be tied in with terrorism acts.

To conclude, the theme that I chose was correct because of the terminology used throughout the film. A bomb was activated, and Nina knows where to go and who activated the bomb. This tells us that she is a part of the terrorism or knows a lot about it. The problem is that she won’t tell Jack who the person is when he is trying to get information out of her. This creates the espionage part because she could also be a spy in a terrorist organization.

CCR Upload (4 of 4)

In this blog, I will be uploading part 4 of my CCR.

CCR Upload (3 of 4)

In this blog, I will be uploading part 3 of my CCR.

CCR Upload (2 of 4)

In this blog, I will be uploading part 2 of my CCR.

CCR Upload (1 of 4)

In this blog, I will be uploading my CCR.

Uploading The Movie (Final Task)

In this blog, I will be uploading the movie.