Music Video Research Blog

In our commercial, we used a storyboard and I feel that it really helped us. When we got to film, we filmed every slide up to par, exactly the way we drew it. The editing part however, was challenging. I took notes on it in class, but it was not that simple when we got to actually doing it. The computer was going slow, and we had trouble cutting certain parts to make our video within 25 -30 seconds. Transitioning into this music video, I feel it may be harder since it is longer. However, since we have experience with the storyboard, filming, and editing, this should be a piece of cake.

The song that we are doing for this music video is Girl by Destiny's Child. We picked this song to bring awareness to the ongoing issue of domestic violence.


Genre:

The genre of our song is Rhythm and Blues. We chose this genre to get into the melody and talk about a deep and important matter.

Editing:

Editing in this video most likely had cuts in it. For example, they cut out the people talking in the background, so the song can be heard. They also had reverse shots in the video, from them walking, to being in the restaurant, and back to walking.

Camera Angles:

Camera Angles in this shot include high angle, eye level and low angle. An example of this is the beginning of the music videos where it shows the group of girls in two different scenarios. One is where they’re at home watching TV and the next is them actually being in the TV show that’s playing for them on the other side of the world. They’re watching themselves.

Camera Shots:

Camera shots are long shot, close up, three shot, two shot,  point of view shot and medium close up. This is also in the beginning in the video where the three woman are walking down the sidewalk, talking and laughing and also when they’re all seated on the couch. Additionally, in the world where the three women are living the lives that play out the meaning behind the song, they occasionally have cutaways.

Camera Movements:

Tracking shot and zoom. This is what follows the life of the three women.

Sound:

The sound used throughout this music video is dialogue that can not be heard through non-diegetic sound, sound bridge and imperial sound.

1. Costumes: The maximum length for our music video must be 1 min. and 15 seconds, because of this my team mates and I only studied 1min. and 15seconds for the music video that belongs to the chosen song. Within the first and only scene that we watched, we were introduced to a female group (the artist’s of this song). First one is Beyonce, the lead singer. She is wearing a white tank top with short shorts, Kelly, the next one up, is seen walking into the room wearing a fur coat covering her whole body, looking fierce. Michele then comes in wearing a cardigan with a tank top and cargo cargo pants carrying Kelly’s luggage.
2. Lighting: Within the short clip that we watched, there are three different settings. Outside at the restuarant and the scene of the group of women walking down the street with interlocked elbows was obviously filmed with natural lighting. In the house, the lighting is a golden dim type lighting.
3. Acting: As stated before, there are three different settings of the video. In each setting, the group of women are doing something different. When seated in the restuarant, there is dialogue which cannot be heard by the viewers through non-diegetic sound. Within the scene where they are walking down the sidewalk, singing along to the song. At home, it shows them simply watching TV with nothing but shocked facial expressions to give the illusion of a juicy gossip show.
4. Make-Up: In the video, the three have on light make up. They also have on little to no jewelry.
5. Props: The props in the video may include the computer, wine glasses, menus and silverware seen in the restuarant.
6. Settings: Within this short clip of the video, there are 3 different settings. One is shot with the three women at home in comfortable clothing, next scene is shot with them in a place that seems to be New York City. This clip shows the life they’re watching on TV at home. Third clip is all three woman dressed up in professional attire walking down the sidewalk with interlocked elbows.